Flora Spec Work
I think I subconsciously knew I’d end up in advertising or some form of storytelling in middle school, while watching music videos on VH1 and getting ready for school. Took a while for me to remember my middle school calling, but eventually found myself gravitating towards film classes near the end of college. Through one of them, I chose to create an art film for Gucci’s fragrance, Flora—the film mirrors the discovery of self and encourages the spirit of youth and play. Not gonna lie, felt a little proud a couple of years later when Gucci actually released a Flora campaign, that looselyyyy reminded me of my own lol.
Anyone else really sad about Alessandro Michele stepping down??
Credits
Director: Breauna Abiad
Cinematographer: Luisa Bentacur
Writer: Breauna Abiad
Art Direction: Breauna Abiad & Emily Muller
Set Design: Emily Muller
Editor: Alexandra Ostrovoskeya